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Personalization variables

Every variable you can put in an email template, such as {{company.name}}, plus fallbacks for empty values, links and conditional text that fits each company.

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Variables are placeholders that Signalsant fills in for each company when the email is sent. Insert one from the Variables list in the Email Studio's Settings panel, or type {{ in any field.

Syntax

You write What it does
{{company.name}} The company's name.
{{company.city | "your area"}} The city, or "your area" if it's empty.
{{url:company.name}} The value encoded for use inside a link.
{{href:company.url}} A whole link. It's filled in only with a full web address.
{{#if contact.first_name}}Hi {{contact.first_name}}{{else}}Hi there{{/if}} Different text depending on whether a value is known.
{{#unless company.phone}}…{{/unless}} Text shown only when a value is empty.

Conditions can be nested up to three levels deep. An empty value without a fallback becomes blank, so add a fallback wherever a blank would read badly. In the Studio, click Fallback… next to a variable, or use If a field is empty….

Company

Variable Label
company.name Company name
company.title Company title
company.description Company description
company.domain Website
company.url Website link
company.root_domain Root domain
company.city City
company.state State
company.country Country
company.address Address
company.phone Phone
company.email Email
company.category Category
company.rating Rating
company.reviews_count Review count
company.maps_url Google Maps link
company.logo_url Logo URL
company.signalsant_url Signalsant profile link

Contact

Variable Label
contact.name Contact name
contact.first_name Contact first name
contact.designation Contact role
contact.linkedin_url Contact LinkedIn

Contact details are often unknown, so give them a fallback, such as {{contact.first_name | "there"}}.

Sender

Variable Label
sender.name Your name
sender.email Your email

Good to know

  • Only the variables above exist. You can't create custom variables.
  • Signalsant doesn't add an unsubscribe link for you. Add your own wording if you need one.
  • Older names such as {{company_name}} still work.

Troubleshooting

  • "Unknown variable": the name isn't in the list above. Check the spelling.
  • "Malformed placeholder": use {{variable}} or {{variable | "fallback"}}, with straight double quotes around the fallback.
  • The preview shows blanks: click Sample data above the preview and pick a real company, and turn on Missing data to check your fallbacks.

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