EMARKETER

Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks. - EMARKETER

The Standard Behind Strategy Information has never been easier to find, or harder to trust. EMARKETER delivers the forecasts, benchmarks, and expert analysis that help organizations understand where consumers spend time, where advertisers spend money, and where commerce is growing. It’s the market intelligence needed to align strategy and act with confidence. Explore the Platform Talk to an Expert Trusted by 100,000+ subscribers Trusted by the organizations shaping modern media, advertising, and commerce. years of market expertise 0 professionals 0 + Trusted by 5 agency holdcos and 86% of the largest tech firms 0 % FEATURED SOLUTIONS: Discover the AI Visibility Index AI is rapidly changing how consumers discover brands. Instead of searching, they’re asking. EMARKETER’s AI Visibility Index (AIVI) helps brands understand how they appear in AI-generated recommendations, backed by a consistent, analyst-led methodology. Learn More Get a Demo Trusted Data In Your AI Workflow Announcing 3 AI Solutions to help your team incorporate thousands of vetted and proprietary data into their AI workflows. Learn more to get deeper research on our platform, trusted insights in your favorite AI tool, or EMARKETER data embedded in your company’s AI platform Learn More Get a Demo USED BY LEADING BRANDS,AGENCIES, PUBLISHERS, AND PLATFORMS The Common Language Behind Better Decisions Brands. Plan with confidence. Invest with clarity. Develop media and commerce strategies backed by trusted forecasts and consumer insights. Understand where attention is shifting, where spend is moving, and where growth is emerging. Learn More Agencies. Win more business. Build stronger recommendations. Support every pitch, plan, and client conversation with independent market intelligence that validates your strategy, strengthens narratives, and builds trust and credibility. Learn More Publishers & Platforms​. Prove your value. Find your next opportunity. Benchmark performance, size emerging markets, and build compelling sales stories with third-party data and forward-looking forecasts. Learn More OUR METHODOLOGY Built to Create Confidence in an Evolving Market Markets move fast, and the data is conflicting. EMARKETER’s forecasters and analysts create a trusted view of the market by assessing the credibility, completeness, and relevance of thousands of data sources using a transparent, proprietary methodology.  This process enables EMARKETER to move beyond reporting numbers at face value. We combine quantitative data, qualitative market intelligence, and expert analysis to understand not only what is happening, but why it is happening and what it means for the future. The result is intelligence that organizations can stand behind to align strategies, validate decisions, benchmark performance, and identify what’s next with confidence. 3000+ vetted data sources 10,000+ proprietary metrics Less than 5% forecast variance against company-reported earnings Expert-led intelligence. Not vendor- or sponsor-driven research Learn More About Our Methodology Become an Empowered Marketer EMARKETER Efficient Marketer EMARKETER Epic Marketer EMARKETER Excellent Marketer EMARKETER Elevated Marketer EMARKETER Effective Marketer “We’ve shifted from guessing to proving. Using EMARKETER data has helped us create a culture where strategic confidence is built on facts, not just opinions.” Hannah Montovani Director of Marketing Strategy & AI Transformation, Bazaarvoice Download the Guide Find out how EMARKETER research, data, and insights empower you to make informed strategic decisions for your company and teams. Guide to EMARKETER Corporate Subscribers 0 + Newsletter Subscribers 0 + Saved per week researching with AI Search​ 0 hours Solutions That Power Growth Delivered through our subscription platform and analyst expertise, EMARKETER centers decisions around a reliable source to align strategy, validate decisions, and uncover growth opportunities. Explore Solutions Talk to an Expert PRO+ Subscription Self-service access to trusted forecasts, benchmarks, reports, charts, AI-powered search tools, and our AI Visibility Index. EM Advisory Analyst-led guidance that helps your team interpret market shifts and proprietary data to develop action plans tailored to your business needs. Advertising & Sponsorship Opportunities Programs, events, and content that help brands reach decision-makers, demonstrate thought leadership, and generate demand. Alexia George Marketing Manager, Net Conversion It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment. Lisa Lawrence Vice President of Sales Operations, Digital Marketing Group The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets. Jennifer Schulties Senior Vice President, Head of Media, Doner Media Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable. Brigitte King Global Chief Digital Officer, Colgate-Palmolive Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management. Todd Elbrink Strategist, Veritone One EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives. Dowoo Lee VP, Integrated Media Strategy & Planning, DEPT Agency EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told. Ann Lewnes Executive Vice President and CMO, Adobe There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them. Jeff Green CEO and Co-Founder, The Trade Desk I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’ Stan Pavlovsky CEO, Shutterstock EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs. Subscribe to the EMARKETER Daily Newsletter Stay up to date on the latest trends and exclusive EMARKETER insights. Subscribe